A traditional website repeats product information. Pricelist WP connects WordPress content to the structured records already maintained in Pricelist Server.
The editor decides how a page looks. The catalogue remains the source of product truth.
WITHOUT A DATA CONNECTION
Copy. Paste. Repeat.
Manually maintained descriptions
Prices and language drift
Multiple documents to update
WITH PRICELIST WP
Design once. Connect the data.
Descriptions linked to source records
Tables, prices and variants from the catalogue
Editorial layouts remain under your control
02 / THE BLOCKS
Native Gutenberg. Product intelligence inside.
Pricelist WP adds purpose-built blocks to the standard WordPress editor. The layout is yours; the information comes from the catalogue.
01 / TEXT
Descriptions
Technical copy linked to products, headings and content fields.
Product features · Specifications
02 / VALUE
Single prices
Display one value from the appropriate price list.
Price · List selection
03 / STRUCTURE
Price tables
Build configurable tables that combine product fields and prices.
Table layout · Columns
04 / HIERARCHY
Recursive tables
Represent recursive product structures and associated elements.
Linked nested content
05 / PRODUCT
Compositions
Present structured compositions from Pricelist Server.
Elements · Associations
06 / MEDIA
Images
Bring catalogue imagery into editorial pages.
Dynamic visual blocks
07 / DISCOVERY
Search
Help visitors locate products and catalogue information.
Searchable records
08 / NAVIGATION
Buttons
Build actions and links within dynamic product pages.
Editorial navigation
Eight block families shown from the plugin source. Capabilities and available fields depend on their configuration.
03 / EDITORIAL FREEDOM
Your design. Connected content.
Build layouts with Gutenberg, reusable patterns, complex tables and recursive blocks. Create the page you need without duplicating the product data behind it.
✓ Gutenberg and reusable block patterns
✓ Full editorial control over content placement
✓ Visual prompt-building tools for supported blocks
Where AI features are enabled, editors can associate prompts and context with selected content blocks.
WORDPRESS / PAGE EDITOR
EDIT MODE
01 / BLOCK PREVIEW
Technical product sheet
FINISH
DESCRIPTION
Variant 01
Catalogue value
Variant 02
Catalogue value
SELECTED CONTENT BLOCK
Build AI prompt
Context: product specifications
Language: inherited from page
Technical documentation only
SAVE TO BLOCK
EXAMPLE EDITOR INTERFACE — NOT A LIVE EMBED
04 / NO DESIGN COMPROMISES
Print-quality design. Digital intelligence.
The ambition is clear: bring the visual quality of historical InDesign catalogues to Gutenberg, preserving sophisticated layouts while adding dynamic product data, access control and multilingual content.
LEGACY LAYOUT / PROFESSIONAL PRINT
Adobe InDesign
The proven visual language of professional catalogues: image hierarchy, technical tables, typography and meticulously organised product information.
The editorial standard you already know.
NEW EDITORIAL WORLD / DYNAMIC WORDPRESS
Gutenberg + Pricelist WP
Recreate complex editorial designs using WordPress blocks while texts, tables and prices remain connected to Pricelist Server.
● ● ●WORDPRESS / LIVE CATALOGUE
COLLECTION / LIVING
Modular living collection
PRODUCT DATASHEET / 2026
Designed for your space.
A structured product presentation, with technical content and configurations linked to the source catalogue.
CollectionContemporary
FinishesCatalogue-driven
SpecificationsLive product fields
Print-level editorial ambition, now online and connected.
Illustrative editorial example. Each document is recreated with Gutenberg layouts and Pricelist WP blocks; it is not an automatic one-click conversion of an InDesign file.
05 / CONTENT BY AUTHENTICATION
One WordPress page. The right access.
Pricelist Auth adds an important commercial layer: authenticated, authorised users can unlock pricing blocks, while visitors without the necessary access see the published product information without those prices.
PUBLIC VISITOR
○ NOT SIGNED IN
Useful content. Protected prices.
Descriptions, images and product details can be presented publicly while price blocks remain unavailable to unauthorised visitors.
PRODUCT
MODULAR LIVING
TECHNICAL DATA
VISIBLE
PRICE
SIGN IN TO VIEW
AUTHORISED USER
✓ SIGNED IN
Same page. More information.
With the permissions provided through Pricelist Auth, the price blocks unlock without requiring a separate copy of the page.
PRODUCT
MODULAR LIVING
TECHNICAL DATA
VISIBLE
PRICE
EUR 1,280 / EXAMPLE
Illustrative states. Actual access and the availability of prices depend on Pricelist Auth configuration and user authorisation; the displayed example price is fictitious.
06 / DEVICE LANGUAGE + FALLBACK
The right language. Automatically.
Pricelist WP uses the languages enabled in Pricelist Server, taking the site or visitor language into account. When the requested language is unavailable, the configured fallback keeps the content accessible. TraduTron helps maintain the underlying multilingual content.
✓ Works with the configured catalogue languages
✓ Reads site or browser/device language where applicable
✓ Falls back to the selected default language
EXAMPLE / ONE CONTENT STRUCTURE
IT
Libreria modulare
Lingua di riferimento
EN
Modular bookcase
English
DE
Modulares Regalsystem
Deutsch
FR
Bibliothèque modulaire
Français
Illustrative translations. Actual language selection depends on the site and catalogue configuration.
LANGUAGE ROUTING / ILLUSTRATIVE
1 Site / device preference
2 Available Pricelist Server languages
3 Configured failsafe if needed
Example: NL requested → NL unavailable → EN fallback
07 / AI KNOWLEDGE
Documentation that answers back.
Content published with Pricelist WP can become a knowledge source for Pricelist AI after it is indexed. The customer can ask product questions instead of searching through endless pages.
01
PUBLISH
WordPress + Pricelist WP
→
02
INDEX
Pricelist AI knowledge base
→
03
ANSWER
AI-assisted product guidance
Publishing is the beginning. Knowledge is the next step.
Structured information from Pricelist Server becomes human-readable documentation in WordPress. With a configured indexing process, that documentation supports Pricelist AI — including product questions surfaced during a Showroom.AI conversation.
Pricelist WP publishes the content. Pricelist AI retrieves and answers from indexed documentation. They are different technologies, working together.
✳ PRICELIST AI
PRODUCT DOCUMENTATION
“What materials are available for this collection?”
PRODUCT KNOWLEDGE
I can guide you through the documented materials, options and specifications available for this product.
↗ From indexed documentation
Illustrative conversation — not connected to a live chatbot.
08 / THE ECONOMICS OF A LIVING CATALOGUE
Update today. Not at the next print run.
A printed catalogue is a physical edition. A Pricelist WP publication is a connected document: information can be corrected, extended and refreshed without paying for a new print run every time a specification, price or translation changes.
TRADITIONAL PRINT
A new edition has a production cycle.
01 Revise files
02 Proof and approve
03 Print and distribute
Physical print remains valuable, but corrections or price changes may require another edition.
DIGITAL WITH PRICELIST WP
Change the data. Update the publication.
01 Update Pricelist Server
02 Synchronise / refresh
03 Updated content online
No typographic print run for an online correction. Content is updated according to the configured synchronisation and caching workflow.
Faster updates
Corrections reach the online catalogue without waiting for printing and shipping.
Lower recurring costs
Avoid repeated typographic production and distribution for digital-only revisions.
Print remains an option
Professional InDesign publishing continues where a physical catalogue is valuable.
09 / CONNECTED WORKFLOW
Your information. Where customers need it.
The product record stays managed in Pricelist Server while WordPress controls the presentation. Both editorial structure and commercial information have a clear responsibility.
THE PRODUCT SOURCE
PRICELIST SERVER
Products · prices · descriptions · images · languages
→
WORDPRESS EDITOR
PRICELIST WP
Reusable blocks · layouts · dynamic data
→
CONNECTED OUTPUT
YOUR WEBSITE
Product pages · documentation · tables · search
CONTENT
MULTILINGUAL
PRICING
DOCUMENTATION
AI-READY
10 / THE OPEN PUBLISHING WORLD
One source. Different publishing choices.
Gutenberg is one route, not a new information silo. Print and visual page builders can share the same central product source through their respective integrations.
PROFESSIONAL PUBLISHING
Adobe InDesign
Traditional catalogues and technical PDFs continue to draw on the same structured product information.
WORDPRESS PUBLISHING
Pricelist WP
Gutenberg blocks connect catalogue information to digital pages and documentation.
ELEMENTOR PUBLISHING
Pricelist EL
The complementary plugin makes catalogue data available within Elementor layouts.
Each integration has its own publishing workflow. Changes become available according to the respective synchronization and rendering configuration.
PRICELIST WP / THE WEB, CONNECTED
Make WordPress product-intelligent.
Design freely. Publish structured data. Let technical content work harder — in every language and wherever customers need answers. Pricelist WP is provided free of charge with Pricelist Server.